Festive Advertising Calendar 2026: Dasara to New Year for Local Businesses
Last updated: 17 October 2026
Festive season isn't one weekend any more. Agencies now plan it as a nine-week stretch from Navaratri to New Year, with one core idea told in chapters rather than a new campaign for every festival (exchange4media, October 2026).
That's good news for a local business. You don't need five campaigns, just one clear offer, in the right places, for the right weeks.
The 2026 calendar
| When | Occasion | Who it suits | Read more |
|---|---|---|---|
| 20 Oct (Tue) | Vijayadashami / Dasara | Every local business; service offers for Ayudha Puja | Last-minute Dasara advertising |
| 1 Nov (Sun) | Kannada Rajyotsava (Bengaluru) | Cafés, salons, gyms, local makers | Rajyotsava marketing ideas |
| 6 Nov (Fri) | Dhanteras | Jewellers, electronics, home goods | Diwali advertising ideas |
| 8 Nov (Sun) | Diwali | Sweets, apparel, gifts, salons, home services | Diwali advertising ideas |
| 20 Nov onward | Wedding season opens | Bridal salons, jewellers, boutiques, caterers | Wedding season advertising |
| Dec–Jan | Christmas and New Year | Cafés, gyms (New Year goals), restaurants | Coming soon |
Dates from published 2026 calendars; regional observance can differ.
The simple rule: one panel, two festivals
A Prime·Frame panel runs for 30 days, so a well-timed booking catches more than one festival:
- Up on 19 October: Dasara and Diwali.
- Up on 24 October: Rajyotsava, Dhanteras, Diwali and the start of wedding season.
- Up on 20 November: wedding season and the run-up to Christmas.
Write a headline that fits the whole run, like "Festive offers at [your shop]". The specific festival goes in a sub-line, so you never need to reprint mid-month.
What it costs
₹3,500 per panel per month (1 panel, 1 location, 30 days), with printing and installation included and live in 24 hours.
| Package | Price |
|---|---|
| Local Starter | ₹14,000/month |
| Local Pro | ₹22,000/month |
| Local Dominator | ₹40,000/month |
| Neighbourhood King | ₹1,20,000 for 3 months (covers Diwali, weddings and New Year) |
Every panel has one advertiser, reaches 250+ people a day, and each person sees the ad 15–20 times a month.
Plan your festive season in one message. WhatsApp or call +91 81233 61016 (Mon–Sat, 9:30 AM–6:30 PM) · primeframe.media
Sources: exchange4media, "Diwali was once the brief, now Q4 itself is the campaign" · HinduTone, Dasara 2026 · Dekho Panchang, Diwali 2026 · HappyFares, wedding season 2026